LABOUR MOTIVATION AND STIMULATION E.A. Zarutskaya Tver State University, Tver
The purpose of the article is to substantiate the approach to understanding the processes of motivation and stimulation of labor activity of personnel.
Scientific novelty: it is shown that the motive as a form of manifestation of need is an internal subjective phenomenon, and there are no ways of its formation or influence on it. Consequently, the process of
motivation is an internal driving force, the management of which is not possible. For impact on the labor behavior of the employee from the outside, from the leadership, requires the use of incentives (stimulation). At the same time, their formation should be carried out in such a way that they
are significant for employees, i.e. the incentive becomes an incentive only when it turns into a motive and meets any need.
Key words: need, motivation, motivation, motivational profile, motivation research, incentive, stimulation. Об авторе ЗАРУЦКАЯ Екатерина Александровна – кандидант экономических наук, доцент, доцент кафедры Управления персоналом Института
экономики и управления, Тверской государственный университет, e-mail:
Zarutskaya.EA@tversu.ru
About the author: ZARUCKAJa Ekaterina Aleksandrovna – PhD in Economics, Associate
Professor, Personnel
Management Department, Institute of Economics and
Management, Tver State University, e-mail: Zarutskaya.EA@tversu.ru
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